Persona Chart for Deborah Lim
Deborah Lim is 17 years old. She is the only child, living in a condominium with her working parents, sometimes speaks to her parents in Cantonese dialect.
Deborah is currently pursuing a polytechnic student studying mass communication diploma.
A happy-go-lucky and a super Japanese fad, she has the tendency to act cute by speaking pseudo Japanese with friends around. Although she is good enough to qualify for a Junior College education, she prefers a polytechnic education as she cannot take the stress of the studying for the A levels and rather take the less stress route. Loves to play, occasionally go out with friends to shopping malls to chill out in TCC, fast food restaurants, sometimes outings to play pools or bowling. She also loves shopping whether online or offline, could spend up to hundreds of dollars in one go.
She believes in taking things in stride, and usually shows a happy and cheerful personality to her friends. Despite being a super Hello Kitty fanatic, she does not overtly show off her Hello Kitty items to others. However, her best friends know her well enough would get her Hello Kitty related merchandises on her birthday and other special occasions. Deborah also knows when to work hard and put in effort when it comes to studies. She sometimes gives time to help her friends with problems in schoolwork. She is also active in school activities such as drama and dancing. She feels that taking part in such activities will widen her social circle and increase her confidence in public speaking.
Deborah learnt the piano since she was very young, and obtained a grade 8 level for it. She prefers J-pop and Korean pop songs although she listens to English and Chinese pop songs on the radio too.
She hopes to further her studies in media-related courses in the future, and she is striving hard in her studies and extra curricular activities.
Physio-pleasure:
She likes to relax in a big sofa in front of the TV or the computer after a hectic day in school. – need pleasure
She will sometimes follow her mother to spa to relief stress – appreciation pleasure
She likes to listen to music while doing her work, during free times she will watch her favourite idols concerts, drama serials in her computer or read comic on her bed. – appreciation pleasure
Compliment to her rather sedentary lifestyle, she will also go to East Coast Park for rollerblade-ing and cycling, and also for ice-skating in Jurong East. – need pleasure
Socio-pleasure:
She is a cheerful and happy-go-lucky person among her friends. - appreciation pleasure
Loves the company of her friends as without them she will feels lonely since she is the only child and both of her parents are working. – need pleasure
Provides good listening hear to her friends, she is always glad to be of help whenever any of her friends is in need of one. – appreciation pleasure
Psycho-pleasure:
She tends to get bored easily if she is left with nothing to do during the holidays. She will find activities to do and hardly ever gets tired doing them. – need pleasure
She tends to sleep late till the afternoon during the holidays to make up for the lack of sleep during her school days. – need pleasure
She will play her favourite j-pop tunes on the piano from the musical scores she can find online or in Kinokuniya and uploads them onto Youtube. She gains satisfaction from the comments and ratings she gets for her videos. – appreciation pleasure
Ideo-pleasure:
She is fairly liberal and politically apathetic.
She is not exactly worried about her style of fashion. She wears anything that she feels comfortable with and does not really bother about being not stylish or seen as tomboyish – need pleasure
Deborah does not overtly show off her Hello Kitty items to others, most of her Hello Kitty merchandise would be collectors’ items. - appreciation pleasure
She does not have any religion at the moment, but sometimes would follow her friends to churches. – appreciation pleasure
In summary,
Physio-pleasure – Physical relaxation, staying in shape
Socio-pleasure – company, maintaining good relationships
Psycho-pleasure – stress relief, sense of achievement, being involved
Ideo-pleasure – sensible, attitude of play hard & study hard, take things in stride, humble
Product Benefits Specification:
Practical aspects:
- Make calls and text messages her friends
- Able listen to music and FM radio on the go
- Large storage space for contacts and music mp3s
- Able to use to store her schedules and keep memos since she has a lot of activities going on in a day and needs to keep track of them
Affective aspects:
- Hello Kitty related since she is fanatic
- Able to snug in hand
- Aesthetically pleasing design especially for Hello Kitty models
- Design should not be too loud, able to blend in with other non-Hello Kitty phone models, and it should represents her humble personality
The hand phone that I managed to find is this Hello Kitty edition of OKWAP CT150T which is a Taiwan phone. But let’s assume this phone is workable in Singapore’s GSM phone network for the sake of this assignment.
This phone is a special Hello Kitty edition. It comes with many freebies along with the phone. It also comes with 5 different Hello Kitty ringtones, interactive game, themes and provide downloads for Hello Kitty related themes. It is perfect phone for Deborah since she is collector of Hello Kitty merchandises.
Aesthetically pleasing, the design does not scream ‘LOUDNESS’ and looks much like a normal phone except with elegant Hello Kitty design. The phone does not look too childish when she is with her friends, and instead bring attention to her friends since the phone looks elegant.
More pictures of the phone from this site.
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